I also believe in the power of purpose; however, there are two caveats.
First, there is always a purpose. Every organization or person is driven by a purpose. They may not know it, or it may differ from the one they share, but every choice, action, or behaviour has a purpose. Second, you don't define or find your purpose. It's your purpose that "calls" you. A purpose is a possibility for something that needs a medium to materialize. It's a purpose that brings people together to make something happen. Not the other way around.
Therefore, an organization should not be searching for a feel-good purpose to put on its website. Instead, it should embark on an introspective journey - one that requires unflinching honesty - to comprehend the cohesive force that binds the organization and its members together.
Thanks, Giuseppe. Inspiring post.
I also believe in the power of purpose; however, there are two caveats.
First, there is always a purpose. Every organization or person is driven by a purpose. They may not know it, or it may differ from the one they share, but every choice, action, or behaviour has a purpose. Second, you don't define or find your purpose. It's your purpose that "calls" you. A purpose is a possibility for something that needs a medium to materialize. It's a purpose that brings people together to make something happen. Not the other way around.
Therefore, an organization should not be searching for a feel-good purpose to put on its website. Instead, it should embark on an introspective journey - one that requires unflinching honesty - to comprehend the cohesive force that binds the organization and its members together.
https://oneappleaday.substack.com/p/1257-you-wont-find-it