I think these two equations are one of the clearest ways to explain the difference between artificial intelligence and human intelligence to non-technical people. Really interesting perspective.
Interesting perspective, even if I think that new types of AI (e.g., AI agents and customized solutions for private/corporate domains) will bridge the gap. However, I think that this viewpoint opens up a new discussion on the customer side.
Customers (especially younger ones) are increasingly delegating at least 90% of their decision-making process to AI.
a) How can a company ensure they are perceived correctly by the AI and, consequently, ranked higher in search results?
b) Doesn’t a customer lose part of their power by delegating that much?
It would be nice to hear some thoughts on this too. :)
Absolutely! AI will not remove the customer journey; it will move part of it upstream, inside the customer’s agent.
So the new challenge for brands is not only to be attractive to humans, but to be legible, credible and recommendable to machines. And this requires new skills, new UX, new content, etc.
And yes, there is a paradox: the more customers delegate, the more convenient life becomes; but the more invisible the criteria shaping their choices become...
That's why I believe the next competitive advantage is human-agent centricity: understanding how both humans and their AI delegates collectively decide.
Amazing perspective! This motivates me to motivate others to go deeper in their values and beliefs as they’re making decisions in their day-to-day life 🫶🏽
I think these two equations are one of the clearest ways to explain the difference between artificial intelligence and human intelligence to non-technical people. Really interesting perspective.
Interesting perspective, even if I think that new types of AI (e.g., AI agents and customized solutions for private/corporate domains) will bridge the gap. However, I think that this viewpoint opens up a new discussion on the customer side.
Customers (especially younger ones) are increasingly delegating at least 90% of their decision-making process to AI.
a) How can a company ensure they are perceived correctly by the AI and, consequently, ranked higher in search results?
b) Doesn’t a customer lose part of their power by delegating that much?
It would be nice to hear some thoughts on this too. :)
Absolutely! AI will not remove the customer journey; it will move part of it upstream, inside the customer’s agent.
So the new challenge for brands is not only to be attractive to humans, but to be legible, credible and recommendable to machines. And this requires new skills, new UX, new content, etc.
And yes, there is a paradox: the more customers delegate, the more convenient life becomes; but the more invisible the criteria shaping their choices become...
That's why I believe the next competitive advantage is human-agent centricity: understanding how both humans and their AI delegates collectively decide.
Amazing perspective! This motivates me to motivate others to go deeper in their values and beliefs as they’re making decisions in their day-to-day life 🫶🏽