100% agree: personalisation is key to drive successful campaigns and increase conversions. However, ss much as it is a priority, it is also a challenge: marketers today know that personalization is crucial, but the growing diversity and volume of data sources to reconcile complicate the task. To effectively work on personalizing messages and channels, it is essential to have a data strategy that guides the correct use of data and its effective activation.
Marketing is essentiall to exploit the potential of a market niche.
However, when you offer a wide assortment where you can meet different niche segments in the same market (eg sport merchandising), is it so easy to find your customers and be recognised as an authority?
You raise a valid point. Balancing a wide assortment with niche marketing requires accurate strategic planning and a deep understanding of your customers. I'm sure GenAI will soon play a crucial role in this regard.
100% agree: personalisation is key to drive successful campaigns and increase conversions. However, ss much as it is a priority, it is also a challenge: marketers today know that personalization is crucial, but the growing diversity and volume of data sources to reconcile complicate the task. To effectively work on personalizing messages and channels, it is essential to have a data strategy that guides the correct use of data and its effective activation.
Very well said Martina!!
Totally agree.
Marketing is essentiall to exploit the potential of a market niche.
However, when you offer a wide assortment where you can meet different niche segments in the same market (eg sport merchandising), is it so easy to find your customers and be recognised as an authority?
You raise a valid point. Balancing a wide assortment with niche marketing requires accurate strategic planning and a deep understanding of your customers. I'm sure GenAI will soon play a crucial role in this regard.
As you told “the more specific your target, the more precise the customisation, the more indispensable you become”
Absolutely agree with you !!!!